商品敘述：

This case describes the strategies and business models of Alibaba and JD.com (JD). After more than ten years of development, two giants-Alibaba, the world''s largest online marketplace operator, and JD.com (JD), China''s largest online direct sales operator-towered over China''s e-commerce industry. In 2014, Alibaba and JD were listed successively, and in the first half of 2015, they disclosed their first annual reports after listing. These two financial statements attracted the attention of Zhang Wei, a sell-side investment manager who has just graduated from his EMBA program. To prepare for questions from his clients, he has begun to think about the differences between the strategies and business models of Alibaba and JD. How would these differences affect their financial statements? What are the investment highlights of the two companies?

涵蓋領域：

Activity-based costing;Balance sheets;Business model types;Business models;Business strategies;Financial analysis;Financial statements;Income statements;Investment management;Investment risks;Operating costs;Profitability;Statement of cash flows;Strategy

相關資料：

Case Teaching Note, (CB0070), 22p, by Shimin Chen, Dingwen Pan, Xiayan Huang

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